Usually ads for places like caravan parks are bat shit boring. They generally, not surprisingly, show caravans and parks, and not much else. So when KOJO got hold of Discovery Parks, they decided to do something a bit different and came up with this lovely little ‘Intrepid Explorers’ spot. The ad was “unscripted” –...
Read MoreThe proposition was simple: if you saw a 10-year-old girl, a mother or much loved grandfather in a fight to the death against a stronger and never-relenting opponent, would you step in and help? I think we all know the answer to that is “no”, and that what we’d actually do is film it...
Read MoreIt’s the brand spanking new South Australian Tourism Campaign that promises to ‘Reward Wonder’, but the truth is, after the launch of the new campaign last night at the Art Gallery, I’m mostly wondering what the fuck is going on? Not because the campaign isn’t any good mind you, I’m just not exactly sure...
Read More