Would you step in?
The proposition was simple: if you saw a 10-year-old girl, a mother or much loved grandfather in a fight to the death against a stronger and never-relenting opponent, would you step in and help? I think we all know the answer to that is “no”, and that what we’d actually do is film it on our smartphone and send it to shitadelaide. But in an alternative reality, maybe what happens in this new campaign for The Hospital Research Foundation would happen.
Researchers at The Hospital Research Foundation do work that helps patients stay alive when fighting things like cancer, heart disease, stroke and one other one we can’t quite remember… but it might be dementia.
do work that helps patients stay alive when fighting things like cancer, heart disease, stroke and one other one we can’t quite remember… but it might be dementia.
But of course, they can’t do that without money, or being ridiculously smart, so kwp! put a campaign together that looks quite a bit like this.
kwp! Executive Creative Director Corey Swaffer. who also directed the ads said “we wanted to do something very different and, yes, confronting, to bring attention to the life-saving work of THRF.”
The ads were filmed in a warehouse down at Port Adelaide which is possibly where they also found the talent – although the patients were actually real life talent.
Group Managing Director David O’Loughlin said the company felt compelled to ‘join the fight’ and work with the team at THRF to unveil the ‘Together. Fight.’ campaign across South Australia. “Supporting such an incredible organisation and connecting the message with audiences everywhere is at the heart of what we do, and it’s been a privilege to bring this campaign to life.”